This pub promotion - “No Undies Sundie”, where women get free drink cards for removing underwear - makes the pub sound grotesquely bogan, but is that any reason for it to be banned by the government? Moral suasion - as was being applied by the Australian Hotels Association - is a far better way to deal with tasteless promotions like these.

And, let’s be frank, a lot of people like bogan pubs and their cringe-inducing gimmicks - does anybody really believe Sue Mclellan’s claim that they had to ban the promotion merely because it was “encouraging irresponsible drinking”? This is transparently a regulatory decision made on moral grounds, not health grounds.

But Victoria’s liquor regulators are desperately looking to score some runs on the board, so it’s no surprise they swung at this when they read about it in the papers today.