My friend Ari Sharp has a well-argued piece on OnlineOpinion, “ABC mission creep“, which identifies a major problem for advocates of the public broadcaster:
So how did we get to the point where the ABC, the national public broadcaster, has decided that it should publish celebrity gossip as a regular feature on its website? It seems to me that we need to re_examine the reason for the existence of the ABC in order to see how the current incarnation is a long way from where it should be. In short, the ABC has undergone what military planners might call “mission creepâ€.
Ari argues that the ABC’s main purpose is to remedy a market failure in broadcaster: the market underprovides certain types of content, particularly news, current affairs and educational programs - content which is, coincidentally, necessary for democractic engagement.
(The contrarian in me would like to ask this: does higher quality news, current affairs and educational programs lead to higher quality democratic engagement? It strikes me that unless one spends a great deal of time independently studying specific, contentious issues they are far from what should be considered an informed voter. High quality news could, unfortunately, give people the impression that they are informed, rather than actually informing them… which is better for our ‘democracy’? A pessimistic attitude, I know, but one which I don’t think is often adequately explored. Perhaps I shall think about this more another day.)
Ari’s piece raises a few issues:
What should a public broadcaster do online? Its entirely nuts for our taxes to pay for someone to replicate Defamer. If we accept the argument that there is a market failure in broadcasting, surely we cannot extend that market failure to the internet. There is ample high quality, and low quality news, current affairs and educational material online. It seems to me that the role of the ABC on the internet is minimal.
However, there are good things that the ABC can do on the internet, and I think it is relatively succesful at doing them. For very little cost they can, for instance, migrate its content online (podcasts of radio shows). While we still have a public broadcaster we should demand that we get the best service for our money. For the small amount of effort they require, these sort of measures are desirable. Similarly, it takes little effort to utilise their news services to provide it onlin. Even though there is great competition in the online news market - the ABC competes with commerical news services which I certainly do not consider sub-par - it is a legitimate function of a publicly funded broadcaster, with its existant reporters and editors, to provide such services.
Is there a market failure in broadcasting? Where I disagree with Ari is this characterisation.
It is hard to consider television broadcasting an example of the free market in action. By the most conservative estimate, there is room for at least 2 new analog television channels across the country. If we factored in the huge swarthes of spectrum that the digital television disaster has locked up, there would be many more.
Australian governments have routinely restricted the number of broadcasters, to such an extent that Hotelling’s Law seems to govern the programming decisions of broadcasters. With only three commerical stations, niche programming is nowhere to be seen in free-to-air television in Australia. (I’m intentionally downplaying the differences between Seven, Nine and Ten - they do focus on different audiences, but, as someone whose tastes seem to be well outside those audiences, I do not think satisfactorily so.)
But markets can, and do, produce niche products. I do not think ‘market failure’ in this case is a fair characterisation of broadcasting in Australia. The government has artifically made television programming a scarcer resource than it might otherwise have been had broadcasting spectrum been subject to a standard property rights regime.
It seems to me therefore that the market failure justification of public broadcasting is not sufficient. Whether there is a market failure for desirable content as Ari argues, is a proposition that could be better tested in a liberal broadcasting environment, not merely asserted in a protectionist one. We may discover that such market failures exist. But, and I suspect this is the case, we may not. (Australian subscription television is a good - but not perfect, for reasons i won’t go into here - example of how markets can provide a variety of content.)
There is a lack of variety in broadcasting, but it is brought about by government policy, not market failure. Policy makers would be better to treat the cause of the problem, rather than treat the symptoms.